Internet business blog is very important in driving a steady stream of targeted traffic to your business website. It is also a good way to engage and further connect with your customers. But if not done right, your blog can take life out of your business, so it’s important that you do it properly. If you want your blog to bring nothing but positive impact to your business, here are some of the blogging mistakes you should avoid:
1. Uploading poor content
Poorly written content can take its toll on your blog. No matter how interesting your topic is, if the copy is full of grammatical, punctuation, and spelling errors, your site visitors won’t come back to your site again. It’s a good thing that this mistake is easy to solve. All you need is to take down those low-quality copies and replace them with well-written ones. You also need to upload good blog posts regularly.
2. Presenting facts rather than conversing with your readers
Blogging doesn’t mean presenting facts and theories, it rather means conversing with your readers and encouraging them to comment, share, or relate with your blog’s content. For your Internet business blog to be really successful, you have to understand the difference between a blog post and a dissertation or a magazine article. The big difference is blogging allows you to write your opinion on a certain issue and take a stand.
3. Too much promotion
Don’t make your blog appear like a PR outlet, it will make your readers feel like you’re just using it to earn money. Provide them with interesting and useful content, instead, and you will definitely earn your readers’ trust.
4. Monotonous content
You must find a way to provide your internet business blog with various content types, so your readers won’t feel bored. Aside from the usual text posts, you can add podcasts, infographic, video interviews, and other types of posts that will break the blog’s monotony. You can also include tables and graphs, as long as they are relevant to what you’re talking about in your post.
5. Not blogging about your personal experience.
Online businessmen surely have enough experience in their field or they won’t risk good amount of money in establishing their online business. If you’re one of these people, one way to make your blog unique is to share your personal experiences and unique perspective. By blogging your experience and your stand towards something, you’ll be able to build loyal following. Offer something helpful to readers by sharing your personal experience on how you dealt with some business problems in the past or how you made your site highly trafficked with pretty good conversion rate. By addressing a problem in your blog posts, you’ll be able to build your credibility and slowly establish yourself as an authority in your chosen field.